Academic Projects

This marketing project was done in fulfillment of my International Marketing elective. The aim of this project was to introduce a local brand in a foreign country, in this case it's introducing Halo-halo Story to the Australian market. My role in this project was to research on the Australian market through research and consumer interviews, creating the product strategy and promotional executions. I also aided in creating the overall direction of the entire campaign.

The goal of this project was to create a digital marketing campaign for a Philippine-based business that aligned with Ateneo's Strategic Areas of Focus . Our campaign, "Sa-Alamin: Discovering the Filipino Experience in Every Page", aligned with the Atenean Strategic Area of "Bridging Cultural Divides". My role in this project was to create the big idea, consumer persona, competitor analysis, and the key visual.

This project was a marketing project done in fulfillment for my Marketing Management course. My role in this project was to create the product mockups and assist in branding.

This project aimed to review the current strategies of a local, medium-sized company and to propose recommendations to the chosen company. Since I was working in QuadX during this time, I acted as the middleman between my group and the company and evaluated the company's internal and external environment. After presenting this project to our professor, I presented our project to the president and marketing department of QuadX.

This project is a recreation of a project I did in 2023 in fulfillment of my Introduction to Multimedia Systems course. My role in this project was to ideate the visual branding for the project. You may view the deck of this project here. https://tinyurl.com/NWJNSHappySkin2024

This group project was done in fulfillment of my Obligations and Contracts course. My role in the project was making sure that the contract revisions proposal deck was cohesive with the client's branding, vision and the revisions were communicated properly.