Extracurricular
Projects
Orange Rush 2024: "Stamped with Love" | Strategic Communications Core Team Head
For this event, my team of 4 and I were in charge of the overall visual branding of the event and its promotional materials. I worked closely with the project heads, creatives, public relations, and COSA EBCB to ensure that everything remains consistent and true to the "COSAn" nature. The event raised around PHP89,000 with all efforts going to the beneficiary "Circle of Hope".
.png)
MAD Studios: E-commerce Marketing Informational Campaign | Creative Director
Instagram carousel slides made for MAD Concepts info campaign on e-commerce marketing.
ACTM IMC Excellence Program 2122 | Top 3
My team and I won third place at ACTM’s case competition entitled “ACTM’s IMC Excellence Program”. My team (All 4 Shopee) were tasked to create a GenZ- targeted marketing campaign for SMART’s GigaLife products.
ASEC: ASAF Magazine 2223 | OSE Deputy Creative
This was an informational magazine created to guide students who were interested in enrolling for Ateneo's JTA program. This was a project done under ASEC (Ateneo Student Exchange Committee), and was spearheaded by the OSE committee.
FLORA: ACTM Welcoming Initiative 2223 | Project Head
I was one of the project heads for ACTM's first onsite event for CTM members. The aim of this event was to welcome in the new year, new members, old members, and shiftees. I sprearheaded the project management strategy, the creative communications direction, and financial budget of the event. The event earned an overall satisfaction rating of 9.5/10 from participants and EB members. The event recap video can be found here: https://www.facebook.com/watch/?ref=saved&v=1135727037081463
Out of The Box #IwasFakeChallenge 2021 | Top 5
My team (Three Truths) got into the Top 5 participants of Out of The Box's #IwasFakeChallenge on March 19, 2021. #IwasFakeChallenge was Out of The Box's digital campaign challenge against the spread of fake news online. My team, Three Truths, helped to disseminate what was false regarding fake news being spread online and translated such into Chinese. We communicated all of our posts into Chinese and English because our main advocacy was to make the Chinese community in the Philippines more socially aware of the situation in the Philippines. I was in charge of creating the creative collaterals used for social media posts, managing the social media accounts and ideating content. Here is a link of the winners announcement: https://www.facebook.com/ootbmedialiteracy/posts/1764789480357081
